How is your marketing department doing?
A free diagnostic that lets you identify where your company's digital marketing stands today and where it makes sense to start improving.
What it is for
Many companies invest in digital marketing without knowing whether what they do works, or whether their team has the foundations to sustain it. This diagnostic organizes that conversation: it measures what is done today and checks what is known, so that decisions are based on data and not on hunches.
Know where you stand
A maturity score from 0 to 100 and a level, from Initial to Leader, calculated across seven areas of digital marketing.
Compare what you do with what you know
It compares your area's practices with the knowledge your team demonstrates. If the self-assessment is inflated, you will see it.
Decide what to improve first
Concrete priorities, ordered by urgency, with a first recommended action for each one.
In 4 steps, at your own pace
One question per screen and a bar showing your progress. If you need to stop, your answers stay saved in your browser.
- 2 minutes
Tell us about your company
Name, size, location and your role: they give context to your result and tell us which email to send it to.
- 12 minutes
Answer about your practices
28 statements about how your marketing works today. You rate them from 0 ("we don't do it") to 4 ("measured and optimized").
- 10 minutes
Show what you know
18 multiple-choice questions, mixing concepts and practical cases, with a single correct answer.
- When you finish
Get your result
We email you your result: your score, your profile by area and your improvement priorities.
What we review
Seven areas of practices and five knowledge topics, the ones that weigh most in digital marketing results.
What you get
- Your maturity score from 0 to 100 and your level: Initial, Basic, Developing, Advanced or Leader.
- The profile of your seven areas in a radar chart, to see at a glance where you are strong and where weak.
- Your knowledge score, with the result by topic.
- The credibility gap: how aligned what is said to be done is with what is known.
- Improvement priorities with a first recommended action.
- The test review: every question with its correct answer and explanation.
Who it is for
Owners and managers who want to know whether their marketing investment is on the right track.
Marketing directors and coordinators who need a starting point for their plan.
Companies hiring or evaluating an agency that want an independent view.
Before you start
Does it cost anything?
No. The diagnostic and your result are free.
How long does it take?
About 25 minutes. You will see one question at a time and a bar with your progress.
Can I pause and continue later?
Yes. Your answers are saved in your browser as you go, so you can come back and continue where you left off from the same device.
Why do you ask for my company's data?
To know which email to send your result to, and so that your profile (size, location and role) accompanies the analysis.
How do I get my result?
When you finish, we email it to the address you gave us, with the link to view it. You don't need to do anything before you start.
Are there correct answers in the first part?
No. They are statements about how your area works today: answer honestly, not as you think it "should" be. Only the knowledge test has correct answers.
Find out how your marketing is doing
It takes about 25 minutes and costs nothing.
Start the diagnostic →